Sales And Marketing Management Made Easy For You

Sales and Marketing Management is right now the top paying field and in the words of Zig Ziglar selling is a skill, so lets look at its secrets.

Sales and Marketing Management 

Sales And Marketing Management Made Easy For You

Sales and Marketing Management is very beautiful type of business and it is one of the best way one can make profit in business and increase overall productivity of business.

So to understand the basics of sales and marketing management lets look at what it is.

Now we all know sales is that which we or a company is selling into the market and the overall selling part that defines the profit, revenue and success of a company depends upon sales.

The overall article is based on experience of marketing and sales function in FMCG, OTC and FMCD industries.

Marketing in Sales And Marketing Management

Marketing is the aspect that is only focused on generating awareness of company's overall products in the mind of the general consumers. Marketing achieves this objective by the process of proper planning and executing right and basic communication strategies ( right communication in the right channel to ensure that the communication reaches the target audience at the least cost) to reach the right target market audience.

Marketing function is in general very much focused on running the marketing campaigns or promotion strategies to built and rise a desire to buy and/or experience company's products/services.

Marketing function is also very much responsible for doing the overall marketing research to come up with right type of basic products (First P) in the right type of packaging (Second P) to ensure it scales out and reaches more number of customers by offering it at the right market price (third P).

Another main and basic function of marketing is to induce the customers to buy the product by running  some basic and attractive promotions (fourth P) and campaigns on the products.

In nutshell the marketing process function is mainly responsible for ensuring the demand generation of company’s high price products/services by planning different strategies in all four Ps.

Marketing mainly and basically operates in the back ground just so that it carries out it works of helping create right aura around products to motivate the end customer into buying product/service.

Sales In Sales And Marketing Management

Sales is a part of sales and marketing process that functions on the other hand focuses on ensuring the overall base placement (another P) of company’s products at the right type of source outlets.

Sales is a base function that is focused on increasing the availability and visibility of company’s overall base products/services at more number of outlets/points. The more the proper placement of company's products the better are the given chances of customers buying products so that it helps in the extracting juice out of every penny spent by marketing on creating right kind of awareness,interest, desire around company's products/services.

Sales is the process that is mainly responsible to maintain adequate stock levels at different channel partners so that market is never ever short of its high selling products.

Sales is the process in which the basic intent places the product on retail shelves and the right type of marketing helps in the overall increase tertiary sale of these products from retail shelves by drawing more and more inline customers to shops by advertising and sales promotional activities.

If marketing is a defined as a software which works in the back ground unseen but still performing the main business functions, then sales is the basic hardware where the sales people meet the the end user customers in person and motivate them to buy the company products/services which were well feeded and communicated by the marketing dept.

Marketing Vs Sales in Sales and Marketing Management

If you go back somewhat 100 years and you had sales, advertising, and a bunch of other things that eventually became one and are now called marketing. Over time marketing overtook and subsumed advertising. You could also make a simple case for marketing subsuming the part of sales.

 In some companies marketing’s main function is the right value promotion (advertising included) but it can be much more. Strategic versus tactical. You can in general call it Big M versus little m.

Sales is really one form of basic marketing and promotion - personal selling. It might include the process of lead generation. Or not.

What used to be called as sales operations is now fashionably called sales operations and often is defined under and “owned” by the process of marketing.

If you break it all out and you have:

1. human-based lead generation (inbound/outbound)
2. advertising
3. content marketing
4. social and media relations
5. events
6. product planning and management
7. market analysis
8. pricing
9. personal selling, potentially by different teams including inside, outside and SDR
10. lead nurturing and management
11. sales operations (including reporting/dashboards)
12. channel development
13. partnership & business development
14. overall revenue management
15. customer success & support

Each one has it’s own simplified and basic management techniques. How you can in general bundle them up will dictate how you mainly manage the high level functions called Sales and Marketing management.

“Marketing people are like birds,” Richard, the area sales manager said to me. “You come in, shit all over, and then you leave.”

The first hand rule you need to understand about marketing and sales: They are actually interdependent and are one only defining the sales and marketing management of the company.

The most simplistic definition of a typical sales and marketing job is to create some high converting qualified leads for sales. The most simplistic definition of sales person job is to close those outbound and inbound leads.

It’s actually garbage in and garbage out. If marketing doesn’t provide the basic good, qualified leads to sales, then sales will actually fail.

Conversely, marketing is also very much dependent upon sales doing its job well too. You’re screwed if you provide great, qualified leads to sales and then also the sales doesn’t convert.

In military terms it’s the outcome resulting in MAD or mutually assured destruction. You need each other if you’re going to win it right.

A great sales manager can have a very high and huge amount of impact on your revenue.

Now if you consider for an example you have a very good sales team but their leader is very unethical and asks them to work under pressure all the time trying to get more out of them when its not necessary the sales team will fail to sell the products as sales is a job of freedom and opportunity and one has to have the right freedom to work.

Hence Sales and Marketing management includes hiring of the right motivated people and leaders.

 
Sales and Marketing Management Course

Sales and marketing management are best learnt by actually going out there in the field and making sales and marketing actually happen. Hence, the certification courses which make you do the work for real are actually the best ones to try and take up. 

If you’re studying in a well renowned  business school student you can take up industry training as a good programs to learn the value of Brand Building, Sales Leadership or Digital Brand Building. If you’re a sales working professional and are looking up for some of the best professional courses then you can look up Professional Brand management and Professional Digital Marketing.

Learning sales and marketing management will help you a lot in achievement of your overall base career setup.

Choose a sales and marketing management course that provides you the below factors :

1. Industry Projects - We actually cannot stress more than enough on the fact that if you want to learn sales and marketing management you got to do it for yourself in real time. Solving the hard nut cracking Business case problems for some real companies turns out to be one of the major factors behind your overall learning. 

That is one of the main and basic reason why all the main and major business schools make their students work on the form of business cases and if you are getting to experience the same type of knowledge in lesser time and money, it’s a fair deal.

2. Guidance of industry experts - What if you can learn sale and marketing management under guidance of marketing managers coming from big profit companies like Unilever, Taco Bell, Nestle, Performics, etc.  

All the industry projects that you work on will be evaluated by the best industry experts from companies as the ones mentioned above. You can interact with them on one-on-one basis and get an overall detailed feedback on your work so choose the course that gives you this chance.

3. Personalized coaching - Mostly our main basic concern with online programs is that we will not be able to get our confusing doubts clear and we stay stuck, so if you’re provided with some good talented personalized coaching it becomes very much easier to make the best out of that particular sales and marketing course program.

4. Industry driven content - The sales and marketing management course content should always be a very close picture of how the main things work in the real world and there should be all base frameworks that can be directly and intelligently applied to a nice profit making marketing/business problem, giving you clear understanding of what is actually expected out of you in that main given role.

5. Network with sharpest minds - See the best sales and marketing management courses have all the alumni consisting of folks from Top tier business schools and founders of some of the best leading start-ups. That’s one of the things about the main course that excites any one of us a lot since we too come from a good business school space and understand the main and utmost importance of growing my network.

There are many sales and marketing management courses that will and can provide you the above factors so choose wisely.

Sales and Marketing Management Certification Courses

Below are some high value sales and marketing management certification courses  that you should join and get certified with ;

1. Sales and Marketing Executive International (www.smei.org)
2. Certified Professional Salesperson
3. Certified Sales Executive
4. The Sales Management Association (The Sales Management Association )
5. Certified Sales Leadership Professional
6. Certified Sales Operations Professional
7. National Association of Sales Professionals (National Association of Sales Professionals)
8. Certified Professional Sales Person
9. National Retail Federation (National Retail Federation)
10. Multiple certification (levels) on Retail Sales
11. All four provide some form of Online Self-learning content followed by real-life experience reporting/ online exam prior to granting the certificate(s). Please note that
12. 
    
13. this is by no means an exhaustive list - there are multiple other sales training/ certification providers.
14. all four mentioned above are primarily targeted at the US market
15. Nasp.com Traffic Statistics
16. Smei.org Traffic Statistics
17. Nrf.com Traffic Statistics
18. Salesmanagement.org Traffic Statistics

You can also check out Selling Power's list of the top 20 sales training organizations online that will give you more on sales an marketing management.

Sales and Marketing Management pdf

Right now the use of pdf is actually getting more and more easy and in sales and marketing the data management and data control can be done via tally, excel, google sheets and much more so just try them out for sure and learn them.

You can get good sales and marketing management pdf on amazon and other online platforms.

Read below topics sales and marketing management journal for keeping yourself updated :

1. The American Marketing Association publishes Marketing News and the Journal of Marketing, two well respected publications. Find out more at: AMA Publications
2. Another good one is Sales and Marketing Management. SalesAndMarketing. com
3. There is Direct Marketing News Subscriber Services 
4. Chief Content Officer is published by the Content Marketing Institute - CCO - Chief Content Officer Magazine
5. Of course, read some advertising online books.
6. In the UK there is Marketing Magazine - the UK's leading title for marketing professionals.
7. In Australia there is Marketing Magazine too Marketing Mag | content for Australian marketing professionals
8. For a while CMO Magazine and B2B magazine was published so look for similar types.

Sales and Marketing management courses online

If you want the best and very free online courses with a good certificate simply go on google search that will help you. 

Right now Digtal sales and marketing management is the need of the hour and you can learn them via : 

There are many online courses that are valued and are teaching all the basics on sales and marketing management but go for courses that are affiliated to harvard, udemy or coursera as they are of value for getting a sales job.

Sales and Marketing Management Job

The sales and marketing management job is very lucrative and very high paying if you work right and shine bright but it does require a lot of activeness on your part.

A sales job comes up with many responsibility and targets so just learn all about your specific company product that you have to sell and never over show your talents and never try to over achieve your monthly base targets as the targets are for every month so just plan them.

Never take all the responsibility on yourself as many superiors try to overload you with work which is actually incorrect just get in touch with your HR if you have any problems and always work with a positive mindset.

Sales and Marketing management jobs are easy only up till you know and love what you are selling and you will yourself buy that product, be honest with yourself there are many things that you can sell so sell what you love and what you feel is worth selling.

Always stay away from making any promises and commitments if you are not sure you can full fill them and always be ready for damage control.

Sales and marketing management is a good field an if you are thinking of choosing it as your career or if it is your career then we wish you all the luck and we hope you do your best and achieve many good things.

Read More : Here is the list of best business schools.

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