Ever wonder how your favorite messaging app whatsapp makes money don't worry we will tell you all about it just read.
We will try to answer all your question like how does whatsapp make money, whatsapp income from india, how do messaging apps make money, whatsapp business model, whatsapp earning method.
How Do Whatsapp Makes Money?
Facts about Whatsapp
Whatsapp was founded and developed by Jan Koum and Brian Acton both in early months of 2009 as a Status update application (hence the name is designed as Whatsapp). This Facebook-owned messaging Application now provides its real time messaging service to more than 1 Billion users all over the world.
More than one billion people are now using the application of Whatsapp everyday in the world.
Currently more than 55 billion messages are being sent per day.
More than 4.5 billion photos are being sent per day.
Currently it supports in total of 60 languages all over the world.
It is not like an old traditional sms app, it has much more good features.
It is increasing and expanding at every single moment even now as you are reading this.
Above are the most general facts about whatsapp that makes it unique and loveable altogether.
Whatsapp Earning Method
The main earning of Whatsapp doesn’t comes through advertisements as it wants to give ultimate ad free user experience. The founders hated advertisements and created this awesome and cool ad-free platform focusing just on great user experience and interface.
The developers in reality wanted to create an instant messaging platform for the users and not for some big companies to place ads. But at the same time, they had to pay their big incoming bills too. So with an approach to keeping whatsapp ads free they decided to come up with the paid version of the application where they charged an annual fee of around $1 from the users.
You don't know as obviously its strictly business but after buying WhatsApp, Facebook has increased their net growth revenue in a multifold.
Fcebook has some new income earning plans for Whatsapp. The company has launched whatsapp business application which lets users build their business profile and become a verified business on WhatsApp and here there is auto responder and all other essential business communication facilities that helps your business grow.
Read : Twilio Whatsapp Usage For better business
The company has also introduced a new upfront payments option (P2P payments) within the whatsapp application for all the users which will further boost its position in the market and will make it one of the most preferred application for sending and receiving money challenging the position of other apps.
When WhatsApp first started, they used to charge a minimum of around $1 a year subscription (sometimes offering the first year for free).
However after 2016, WhatsApp has been completely free for everyone of its common users.
As of 2018, WhatsApp makes very little money compared their actual connect of the user base, as the service remains free and free of ads. (In 2014, Facebook reported that WhatsApp made approximately $1.2M on subscriptions which is actually low right)
WhatsApp Future Revenue Plans
Facebook motive behind the acquisition of WhatsApp is clear they know whatsapp is a market leader and there are amazing ways to make more money of whatsapp with some new cool upgrades right so this is just amazing buy for facebook.
Whatsapp is a superb app that can help Facebook to provide even better targeted advertising.
WhatsApp for Business For Better Earning
The new launch WhatsApp for Business application that allows all the base merchants and brands to interact with their customers helps them all create profile with helpful information like their address, business description, email address, and website.
Then have the option to quickly enable quick replies and automated messages with the WhatsApp API.
You have to know that WhatsApp is charging for their API use. The cost is actually free only if the business replies the customer within a strict period of 24 hours, otherwise a fee is applied.
Real Value of Whatsapp
Most of us see that the value given for whatsapp by facebook with the $19,000,000,000 price tag is actually absurd.
However, if you just look at how much revenue competitors like the many other good apps for example WeChat and Line are bringing each year, that sum might start to make sense.
Read : Real facts about Wechat Work
WeChat and Line monetize by showing some base kind of advertising, in-app purchases, offering payment solutions and more.
We can expect WhatsApp to follow a similar monetization strategy in its near future.
In 2017, the estimated average revenue per user that is the (ARPU) for WeChat was around in total of $7 and for Line it was around $9.
If we assume WhatsApp can pull a similar type of ARPU of $7-9 per user or may be a little higher then we are talking about a total sum value of around $9-14.5$Billion in yearly revenue once they start to monetize their platform.
The $19B WhatsApp acquisition could pay for itself within just a period of just few years of turning on the overall monetization engine.
So this simple math proves that whatsapp is a very beneficial app for facebook and in future its gonna be very profitable and productive.
So we hope that now you know all about how does whatsapp make money, whatsapp income from india, how do messaging apps make money, whatsapp business model, whatsapp earning method.
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